The New Yorkerのインスタグラム(newyorkermag) - 12月7日 05時01分

America’s 25,000 life coaches and growth facilitators have helped make motivation a $13-billion industry. Top speakers on the conference circuit make between $50,000 and $100,000 for a talk, with a handful nearer to $400,000. Oprah, who’s on her own planet, charges a minimum of $1 million. Jesse Itzler found his calling in motivation seven years ago, following a series of hairpin career turns—a former rapper, he wrote the earworm New York Knicks theme song, managed Run-DMC, and launched five successful companies before becoming a part owner of the Atlanta Hawks—and he is determined to become the industry’s leading practitioner.

Itzler believes that what we really want is to feel proud of ourselves, and his chief method for instilling pride is to set physical challenges so difficult that you must discover something new within yourself to meet them. The power of mind-set is a sacrament. He insists that, in the right frame of mind, he could outrun his friend LeBron James in a 100-mile race. “LeBron, Kobe, Michael Jordan—I’d beat them all at their peak,” he said. “One, I want it way more than any pro athlete would. What do they have to gain by going through all that suffering to beat a 55-year-old guy? And, two, the 100-miler comes down to will. It’s the entrepreneur’s journey.” At the link in our bio, read a Profile of Itzler, who often says, “I willed my way to where I am in life by sheer wanting.” Photograph by @lucia_buricelli for The New Yorker.

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