Wall Street Journalのインスタグラム(wsj) - 7月11日 09時03分

A new class of niche celebrities have turned the once-solitary experience of gambling at casino slot machines into a spectator sport with millions of viewers and fan camaraderie. Using monopods or videographers to film the action, the players spend hours talking audiences through the highs and lows of jackpots and losses.⁠
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Some who livestream their play are high-rollers who bet $100 or $300 per spin. Others provide practical tips on how to avoid overspending during gambling and remind viewers that the house always wins.⁠
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Brian Christopher lost $300,000 gambling on slot machines in casinos last year while hundreds of thousands of people watched.⁠
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Several times a week, he takes a seat at the slots and livestreams his play on YouTube and Facebook. Nongamblers, and some who have given up the pastime, also are among his audience of 612,000 YouTube subscribers and 707,000 Facebook followers. “They get their fix by watching someone else play,” he said.⁠
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Christopher has built his particular brand of stardom into a full-time business with 10 employees who pack merchandise, such as T-shirts and shot glasses, manage social-media interactions and help secure enough deals and partnerships to fund the enterprise. Christopher declined to provide his total revenue, but said he makes enough to turn a profit after paying his staff and the $300,000 in gambling losses.⁠
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Casinos long banned patrons from filming to avoid distractions and to protect the privacy of other customers. They have warmed to the idea in recent years, influencers say, and often give special permission for filming, or make promotional deals with the social-media stars.⁠
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Read more at the link in our bio.⁠
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Video: iStock/Getty Images

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