Wall Street Journalさんのインスタグラム写真 - (Wall Street JournalInstagram)「As Generation Z comes of age, food and beverage companies are scrambling to attract them to their brands. ⁠ ⁠ The generation born between 1997 and 2012 are accustomed to greater choice and are less willing to consume what they don’t immediately enjoy than previous generations, marketing executives and trend forecasters say. Rather than spending millions on advertising legacy products to this new cohort, some companies are instead developing new ones designed to cater to their specific tastes.⁠ ⁠ Beers are lighter. Drinks are more colorful. Coffees are colder. And at Taco Bell, home of items like the Beefy Melt Burrito and Beefy 5-Layer Burrito, poultry is coming for red meat.⁠ ⁠ “Right now, a large percentage of our business is in beef,” Taco Bell CEO Mark King told investors last December, “and right now the Gen Z consumer wants chicken.” ⁠ ⁠ Taco Bell over the past few years has introduced or tested additional chicken items such as the Cheesy Chicken Crispanada and Crispy Chicken Tacos, with more to come, according to Global Chief Food Innovation Officer Liz Matthews.⁠ ⁠ “While we listen to all of our fans, the particular influence of Gen Z on our brand is undeniable,” Matthews said, noting the group’s interest in the climate impact of cattle farming.⁠ ⁠ Money is on the table for companies, too, when it comes to Gen Z. The group is now the largest generation in the world, according to Bloomberg analysis of United Nations data, and in 2021 had a collective disposable income of $360 billion, according to research and advisory firm Gen Z Planet.⁠ ⁠ Read more at the link in our bio. ⁠ ⁠ Photo: Taco Bell」7月9日 4時00分