VICEのインスタグラム(vice) - 1月1日 01時50分
The two biggest wellness trends of 2020 saw us go back to basics, focusing on breathwork and sleep, or lack of it. Recent research from King’s College London suggests that more than half of the UK population have suffered sleep problems during the pandemic. As a result, the meditation app Calm saw a doubling of downloads this year. Unusually, it wasn’t just Gen Z and millennials turning to the app, but older people too.
This was the year the spirituality and wellness industries had to adapt to a world in crisis as anxious people flocked to free or cheap services.
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