Gekkeikan Sake Officialさんのインスタグラム写真 - (Gekkeikan Sake OfficialInstagram)「. Sake Future Summit 2020 November 21-22 (Sat & Sun) All weekend long (Japan local time) Lessons from the Past Questions for the Present Exploration of the Future Title:Tradition, Innovation and Resilience Date: Saturday, Nov. 21 Time: 22:00-22:50 (Japan local time) Host Region: Japan (Kyoto) Summary: The Japanese sake market has been in decline domestically for decades. The category’s most loyal consumers are over largely elderly, representing different tastes and values than that of the younger generation electing to pursue other beverage categories, or in many cases, forego alcohol consumption altogether. However this is far from the first significant transition the industry has faced, and having been an industry leader and pioneer since 1637, Gekkeikan has persevered for nearly 400 years, shaping Japan’s relationship with sake and driving innovation not just for the company, but for the entire industry. In this session, world-renowned sake educator and evangelist John Gauntner sits down with Taiji Okura, next in line for the throne at a brewery that has been instrumental in shaping the industry for centuries, to discuss lessons from history and how Gekkeikan is approaching and adapting to the challenges facing a sake industry in flux. Speaker: Taiji Okura (Director & General Manager – Gekkeikan Sake Co., Ltd.) Facilitator: John Gauntner (Founder of Sake World; Sake Evangelist; Sake On Air) ✔️Special Site https://www.sakeonair.com/summit/ ✔️YouTube https://www.youtube.com/watch?v=zqP_2k2S7iE #futureofsake #gekkeikan #gekkeikansake」11月19日 20時00分