MATCHESFASHION.COMのインスタグラム(matches) - 9月21日 02時45分


The need for change and quiet reflection was the driving force behind @palmerharding’s collection for #SS21 which considered sustainability and customer needs during the design process, with the label choosing to reshoot unseen styles from previous collections that felt relevant to the season rather than to the schedule as part of their digital show. The designs were shot on loved ones – Matthew Harding’s family in Rickmansworth, UK, and Levi Palmer’s family in the US. One of Levi’s best friends Jasmin, seen here, was recorded over Zoom outside the high school where she met Levi. Watch as she recounts fond memories of them growing up, and adapting to difficult times of late. Read on for our interview with the design duo and discover more from the label at the link in bio.

How did working on this collection differ to other seasons?
‘The most different thing about this season was that we decided to shoot it all on friends and family to highlight the importance of loved ones during this time. The difficult thing was that people are not traveling at the moment, so we shot Matthew’s family in Rickmansworth in his mother’s back garden, and shot my family in the USA via Zoom in each person’s home town. So that was really different, having a single day’s photoshoot take place across three time zones and five different cities.’

Looking forward, post-COVID 19, what change would you like to see in the fashion industry?
‘Delivery of seasons in accordance with the weather, in the actual seasons of the calendar, rather than months before.’

What are you most looking forward to for the future?
‘Handshakes, hugs, seeing friends and family without the paranoia that we have all lived with this past year.’


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