Wallpaperのインスタグラム(wallpapermag) - 7月27日 20時08分

@メルセデス・ベンツ announced today that it is collaborating with the multi-hyphenate designer, @ヴァージル・アブロー, to create a unique artwork.⁠⠀
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Titled Project Geländewagen, the artwork will modify and reinterpret the German carmaker’s G-Class SUV, a robust off-road vehicle with a distinctive boxy silhouette, first launched in 1979. It draws on the hallmarks of the Mercedes-Benz brand: premium materials, superb craftsmanship and highly developed design; and intends to deliver a new vision of luxury that is defined by the sharing of ideas and disciplines.⁠⠀
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In the preview announcement, Abloh calls the project ‘a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design’.⁠⠀
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Echoing Abloh’s enthusiasm for creative experimentation, Mercedes-Benz chief design officer @gorden.wagener says that they are ‘set to create something unseen’ in automotive design, fashion and art. The project articulates Mercedes-Benz’s positioning as ‘more than a luxury carmaker, it is a design brand and luxury label.’⁠⠀
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The full story on Project Geländewagen, with exclusive preview imagery, will run in the September 2020 issue of Wallpaper*, on newsstands from 20 August. Wallpaper* subscribers will receive the issue with a limited-edition cover by Abloh.⁠⠀
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To read more, follow the link in bio.⁠⠀
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#ProjectGelandewagen #VirgilAbloh #MercedesBenz #WallpaperMagazine⁠⠀

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