Wall Street Journalさんのインスタグラム写真 - (Wall Street JournalInstagram)「Popeyes says it spent two years perfecting the chicken sandwich that sparked a frenzy when the fast-food chain put it on the menu just over two weeks ago.⠀ ⠀ Chefs in the company's Miami test kitchen developed a new buttermilk batter, tracked down special flour to create its texture, applied the same buttery topping used in its biscuits to the bun, and had barrel-cured pickles cut thicker than those in many other chicken sandwiches.⠀ ⠀ @popeyeslouisianakitchen also mixed in an aggressive social-media campaign, tweeting back at posts from rival @chickfila. Fans followed suit, roasting the eatery's rivals for what they deemed inferior versions. The result? Diners lining up for blocks at some Popeyes locations. ⠀ ⠀ "It was popping up in my Facebook feed constantly. There were social-media influencers, there were YouTube influencers," said marketing professor Matt Bernthal, who drove to a Popeyes to try the sandwich with his son. "That made me go cheat on Chick-fil-A."⠀ ⠀ The company said it expects to run out of the sandwich nationwide by the end of this week, having eaten through a supply of chicken filets meant to last through September. Executives are now racing to produce more.⠀ ⠀ Read more at the link in our bio. ⠀ ⠀ 📷: @scottymacphoto for @wsjphotos」8月30日 8時08分