Wall Street Journalのインスタグラム(wsj) - 8月22日 22時31分


For the first time in its more than 80-year history, the famed Pepsi-Cola sign along the East River in Long Is­land City, Queens, will look dif­fer­ent—at least for a while. And some res­i­dents find the change hard to swal­low.⠀

The nearly 60-foot sign will in­clude an illuminated @jetblue logo for the next cou­ple months. A lit-up blue ar­row and a pic­ture of an air­plane in a cloud will also be tem­porarily added to the sign.⠀

“It’s a pretty sig­nif­i­cant change to a pretty vis­i­ble, iconic sign,” said Coun­cil­man Jimmy Van Bramer, a De­mo­c­rat who rep­re­sents Long Is­land City, who was contacted by some concerned residents asking if the sign was permanent. “Even if it’s tem­po­rary, it shouldn’t be there.”⠀

The Jet­Blue sig­nage will stay up un­til Oct. 1, accord­ing to the city, as part of a pro­mo­tion announc­ing a part­ner­ship be­tween the two companies in which the air­line will serve Pep­siCo drinks.⠀

Read more at the link in our bio.⠀

📷: @markkauzlarich for @wsjphotos


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