Wall Street Journalのインスタグラム(wsj) - 7月13日 03時15分

In a world buzzing with budget airlines, @エミレーツ航空 is flying in the opposite direction.⠀
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The carrier has revved up the glitz by pouring billions of dollars into its fleet of planes, in-flight entertainment, wine lists and superluxe seats in order to hold on to a relatively small but fiercely loyal group of the world's biggest-spending travelers.⠀
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Emirates is betting that the high profit margins of its luxury tickets will allow it to avoid chasing masses of travelers riding in discounted coach seats. A round-trip flight between Dubai and London for mid-July travel was recently priced at around $10,400 in first class and $4,600 in business.⠀
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The airline in November rolled out private suites on its newest Boeing 777 jets—with three of the 40-square-foot single-seat cabins fitting across the width of the plane. Last year, it spent $56 million on its collection of fine French wines alone.⠀
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"I want it to feel like you are walking into a Ritz-Carlton," says longtime President Tim Clark, who helped start the Dubai-owned carrier more than 30 years ago.⠀
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Read more at the link in our bio. ⠀
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?: 1) Christian Charisius/Picture Alliance/Getty Images; 2 & 5) Jasper Juinen/Bloomberg News; 3) Imago/Zuma Press; 4) Jesus Aranguren/AP

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