ニューヨーク・タイムズのインスタグラム(nytimes) - 5月20日 06時31分

Holywell, a small town in #Wales, has always relied on its shops to fuel the local economy. In recent years, though, many have closed, including a stationery store, a drugstore and an appliance retailer. Then, in a matter of months, 3 of the town’s 4 bank branches closed. The culprit: online shopping. Instead of fighting technology, though, this Welsh town is embracing it. Officials will soon install free Wi-Fi along their only shopping street. They are erecting the first electric car chargers in the area. And this past winter, small businesses began partnering with an American mobile payments system to try to get more people in their stores. Although such efforts will hardly insulate their economies, the alternative amounts to giving up. “At the end of the day, we’re a little town in the middle of nowhere,” said Ted Palmer, whose barbershop lies just off Holywell’s main shopping area. “Unless you’re open to change, you will drown.” @tom__jamieson captured this view while on #nytassignment in Holywell. Visit the link in our profile to read more.

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