ニューヨーク・タイムズのインスタグラム(nytimes) - 12月25日 07時37分

In #Italy, it’s a Christmas miracle. Workers at @melegatti, the maker of traditional Christmas cakes, have staved off layoffs by urging Italians to eat #pandoro. Amid tough economic times and the bankruptcy of other iconic Italian brands, the #Melegatti saga is being greeted as a fable. In the months before Christmas, workers were striking for their unpaid wages. The heirs of the company founder seemed to be running the place into the ground. With production halted, Motta, Alemagna and other Milanese heavies started cornering the Christmas cake market with candied-fruit-filled Panettone cakes. Then, salvation came, as is so often the case in #Christmas stories, in the form of a Maltese hedge fund. It invested millions of euros for an 11th-hour production of 1,575,000 cakes. The employees started a social media campaign that would make Tiny Tim proud. “Eat a pandoro, save a job,” Melegatti supporters wrote, using these hashtags: #SaveMelegatti and #WeAreMelegatti. @sw_photo captured a machine at Melegatti pouring 610 kilos of pale pandoro batter from an enormous aluminum bowl.

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