ニューヨーク・タイムズのインスタグラム(nytimes) - 11月28日 12時21分


Over the last year, she has become something of an international cause célèbre. “I feel like I represent Beyoncé,” said Chad Yelton, the vice president of marketing at the @cincinnatizoo. “People fly across the world to just catch a glimpse.” The star: Fiona, the 500-pound (and growing) hippo who was photographed here by @andyspear. Videos of @fiona_hippo twirling around in the water rack up millions of views. The #Cincinnati ice cream purveyor @graeters made a “Chunky Chunky Hippo” flavor over the summer. And Fiona starred in her own 7-episode reality show sponsored by Facebook. Her fame is largely because of the efforts of Michelle Curley, the @cincinnatizoo’s communications director, and her team, who started posting Fiona’s every move to social media from the day she was born on January 24, 6 weeks early. For the humans around Fiona, being at the center of a 24/7 hype machine can be exhausting. Michelle got a tattoo as a way to commemorate the intensity of the past year. “I didn’t think any experience would ever top this experience,” she said. “I’m never going to regret getting it.” Visit the link in our profile to read more. #FionaTheHippo.


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