TIME Magazineのインスタグラム(time) - 11月17日 02時31分

It sounds almost too good to be true: a flavor-packed, low-sugar ice cream with no more than 360 calories—per pint. But such is the promise of @halotopcreamery, whose containers invite patrons to "go ahead, eat the whole pint" in one sitting and whose product the company's CEO, Justin Woolverton, routinely calls "healthy." On the latter point, there has been some debate. Halo Top, which is also enriched with protein, maintains its low calorie count using the zero-calorie sweetener Stevia, along with cane sugar and alcohol. While those ingredients are fine to consume, they're not exactly paragons of nutrition. Then again, Halo Top's goal isn't to replace fruits and veggies; it's to give diet-conscious consumers "an option to eat ice cream again," says Woolverton. To that end, Halo Top, one of TIME's 25 Best Inventions of 2017, is succeeding in spades. Retailing for about $5 per pint, its annual sales soared roughly 2,500% last year and it recently beat out Häagen-Dazs and Ben & Jerry's to become the best-selling pint in America. See the full list on TIME.com. Photograph by @sebastianmader for TIME

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