ニューヨーク・タイムズのインスタグラム(nytimes) - 6月24日 11時46分

The market for slime — a sticky substance in a multitude of colors — is thriving in an industry run by fourth-graders, teenagers and young adults. Credit for the trend goes, at least in part, to @karinagarc1a, a former waitress known as the #SlimeQueen. Several years ago, she began posting tutorials on YouTube. In the fall of 2015, she hit on slime. She filmed herself mixing recipes, and the videos were a sensation. (It’s all about the noise, the experts say.) 7 months into her #slime venture, she started making money. Before long, she was fully supporting herself, her parents and her siblings on slime. These days @karinagarc1a’s videos attract millions. The 23-year-old makes money from corporate advertisers and sponsorship deals that range from $30,000 to $60,000. She’s also developing a line of DIY slime kits and writing a recipe book. She works 3 or 4 days a week on videos and earns 6 figures per month, she said. As with other fads, slime is likely to fade. “If it were to stop, it’s fine,” @karinagarc1a said. “I’ll just go on to other DIYs and stuff like that. But it would kind of suck, because I love slime.” @emilyberl photographed @karinagarc1a with some of her slime at her home in Riverside, California.

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