ニューヨーク・タイムズのインスタグラム(nytimes) - 10月11日 06時45分

The “Crystal Cloud” installation, created by Andy Cao and Xavier Perrot, at the @SWAROVSKI Crystal Worlds museum in Wattens, Austria. The building — basically an all-singing, all-dancing amusement park to sell @SWAROVSKI merchandise to visitors — has avant-garde artworks and this outdoor lake, where artificial clouds dotted with crystals float above on almost invisible wires. @SWAROVSKI, which has been making crystals for more than a century from a bucolic village nestled in the Austrian Alps, is refashioning itself as a tech company. Fearful of cheap Chinese competition and wary of a profitable complacency that has felled giants in the past — Eastman Kodak is a common example — @SWAROVSKI is developing new crystals that double as solar panels or that change color when tapped with a finger. Visit the link in our profile to read about some of the company’s other moves to modernize, and to see more photos by @mattiabalsamini.

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