Iconosquareのインスタグラム(iconosquare) - 3月23日 01時04分

Do you speak English? ?? @english.rebels are an English language learning company, who teach their online community of students how to speak English via Instagram. English Rebels released a case study in February 2016 sharing a step by step guide on how they managed to go from 0 to 10,000 followers on Instagram in 3 months, with the help of #Iconosquare analytics!

So, for our 100th brand interview, we were very excited to speak to the Rebels and find out how they use Instagram for business and get some exclusive inside info for you all! ?

#smm #socialmedia #iconosquareinterview #instagram #brand #interview #englishrebels #english #video #instagoals #instatips #100

To read the full interview, head over to the Iconosquare Blog: http://bit.ly/itw-EnglishRebels - there is so much precious information on there!

Q: You achieved the 10,000 follower milestone in a short space of time. What is your ultimate goal in terms of number of followers?

A: No ultimate goal, the more the better. At the end of 2016 we would like to hit 100k followers.

However, from our experience we know that a high number of followers and likes does not reflect the real engagement of followers. After some analysis, we saw examples of a tenfold (!) difference between the engagement of followers. For instance, in two content and size similar profiles, one profile is able to engage and sell 10 times more than the another. Engagement is key to us, we’ll go into the engagement of followers a bit later in this interview.

Q: How important would you say video is in your line of work on Instagram?
A: We only produce videos, we do not post photos at all. In terms of learning, video is a much more effective medium for learning than images, especially for the English language whether it’s the complexities of double meanings or idiomatic phrases for instance. Combining listening, reading, and visualization, we believe that interactive video based learning is the future.

There’s the saying that ‘a picture is worth a thousand words’, so a video must be worth about a thousand pictures.

Go watch our animations and try to forget what we taught you!
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