Fasten your seat belts...! Here is our interview with @skodamotorsport ! ? We had the pleasure of speaking with Alexander over at Skoda Motorsport, to find out a little bit more about the brand and how it uses Instagram as part of its social media marketing strategy. Head over to our blog to read the full interview: http://bit.ly/itw-skoda Some key facts about @skodamotorsport : Followers: 15.5k Posts on hashtag: 4k Engagement rate: 6.81% Average likes on media: 890 Posting frequency: 4 media/week #smm #socialmedia #rally #motorsport #skodamotorsport #skoda #iconosquareinterview #instagram #fastcars #instatips #instagoals Q: @skodamotorsport posted its first Instagram picture on the 14th of April 2015. What were your motivations back then? What made you decide to join Instagram? A: Motorsport is quick and visually appealing sport and we wanted to provide to our fans instant and quick feel of current happening on the track, in the backstage, from our team. It is a load of photo and video content and we wanted to share it with our customers and fans that are hungry for the motorsport content. By spreading emotional rally content we wanted to get closer to people who loves rally same as we do. We see the great potential of INSTAGRAM to share those experiences and passions and by doing this we have a vison to bring more fans and potential customer on board to ŠKODA. Q: How relevant is Instagram for Skoda Motorsport? What benefits has Instagram brought you? A: Instagram with its possibility to share quick photos and videos, the emotions and passion directly from rallies is definitely very relevant for ŠKODA Motorsport. It gives us also opportunity to cover the best moments from our ŠKODA customer teams. Q: Would you say that Instagram is a motorsport-friendly platform? A: In short : Yes :) More elaborated answer would be that the cars simply look sexy and are visually appealing and if you have great photographers like us you can even show the passion, action and adrenalin connected with race – and share this with fans.

iconosquareさん(@iconosquare)が投稿した動画 - 2016/03/15 23:04:48