Iconosquareのインスタグラム(iconosquare) - 3月9日 03時16分

An Instagram account that runs like clockwork: it's time for our brand interview with @voidwatches ! ⌚️ Big thanks to David Ericsson, founder and designer @voidwatches for speaking to us!

Read the full interview on our blog: http://bit.ly/itw-VOID

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A few key statistics:

Average posting frequency: 2 media/week
Followers: 13.9k
Engagement rate: 1.63%
Posts on hashtag: 2k

Q: What are your thoughts on videos for Instagram? Are they something you use a lot?

A: We haven’t used it much yet but I see a lot of potential. The 15 second time limit is quite fun, it’s a challenge to be relevant in so little time.

Q: Do you use any particular strategies to attract new Instagram followers and keep them engaged?

A: We try to create interesting and relevant content and try to be quite deliberate with what we post. We put a lot of thought into each image but perhaps not so much into the strategy.

Q: How do you measure your brand’s influence on Instagram?

A: We just look at the basic numbers, how many followers we have and what images/videos they like.

Q: Do you use/would you consider using influencers to boost your visibility on Instagram? Do you know of some good influencers in your field?

A: Yes we would. We appreciate quality content and understand that it takes talent and hard work. We like people with a unique aesthetic and collaborate with a few of them. I’m not that inspired by arbitrary pictures of kale salads, pretty cappuccinos and desperate amounts of hash tags so we try to avoid the usual traps.

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