Get ready for some absolutely beautiful photographs: it’s time for an interview with @citizensoftheworld ! Read the full interview on our blog: http://bit.ly/itw-COTW #iconosquareinterview #smm #socialmedia #cotw #citizensoftheworld #instastats #instatips #instagoals #brand #interview #instagram #success A few key statistics: Average number of likes on media: 338 Average posting frequency: 4/week, 18/month Followers: 19.9k Engagement rate: 1.68% Posts on hashtag: 4k Q: What are your thoughts on videos for Instagram? Are they something you use a lot? A: We heard Instagram will be introducing the number of views a video receives. This will probably change the way we utilise video. Currently we notice the Likes are less on video but the comments are always more involved and personal. Q: Do you use any particular strategies to attract new Instagram followers and keep them engaged? A: We have run contests in the past but always at the detriment of our first impression. It’s important to us that the overall look and feel of our Instagram feed feels curated and well-thought out. If there are contest directions throughout we feel like it ruins the first impression. To attract new Instagram followers we usually engage strongly with the community and encourage people to re-gram us, tagging us as credit. Q: How do you measure your brand’s influence on Instagram? A: Half of it is gut feeling and really knowing the audience, half of it learnings from Iconosquare. The snapshot that showcases our most popular posts really helps us analyse how to direct our content in the future. Q: Do you use/would you consider using influencers to boost your visibility on Instagram? A: We went from a brand working closely with influencers to becoming more on the influencer side ourselves. We’ve seen both sides and Instagram influencer space which has helped us forge relationships that benefit the brand.

iconosquareさん(@iconosquare)が投稿した動画 - 2016/02/24 03:37:52