Get ready for some absolutely beautiful photographs: it’s time for an interview with @citizensoftheworld ! Read the full interview on our blog: http://bit.ly/itw-COTW #iconosquareinterview #smm #socialmedia #cotw #citizensoftheworld #instastats #instatips #instagoals #brand #interview #instagram #success A few key statistics: Average number of likes on media: 338 Average posting frequency: 4/week, 18/month Followers: 19.9k Engagement rate: 1.68% Posts on hashtag: 4k Q: @citizensoftheworld posted its first Instagram picture on the 6th March 2013. What were your motivations back then? Why did you choose to join Instagram? A: Initially @citizensoftheworld was a lifestyle brand that Dominic and I were running. We used Instagram to project the image and feelings surrounding the brand using inspirational imagery. Over the years we’ve evolved into primarily travel and so our motivations are slightly tweaked – still about inspiration but a lot more personal. Q: How relevant is Instagram for brand like yours? What benefits has Instagram brought you? A: After the website, Instagram is everything to us and the @citizensoftheworld brand. It’s where most of our followers engage with us personally and give us live feedback on stories and travels. We cannot say enough how much it’s impacted on our global reach as well. We have had people who’ve discovered us simply from Instagram and found our website afterwards. Which is kind of mind blowing. Q: How many likes/comments do you aim to obtain on any given post? A: We’re usually happy if a shot reaches over 400 likes and ecstatic if it reaches 600. Not going to lie, we’ve been known to remove an image if we feel like it hasn’t received the kind of engagement we would like it to. The levels of engagement are the unspoken way our audience communicates their likes and dislikes with us, so it’s hard not to take it personally. It’s all very personal for us. Although, when we changed our brand from lifestyle homewares to travel there was definitely a period of re-introducing our audience. We were prepared to take an engagement hit as they got used to our new, more travel focussed content.

iconosquareさん(@iconosquare)が投稿した動画 - 2016/02/24 01:14:56