Read the full interview: http://bit.ly/MANDARIN-HK ________________________________________ #IconosquareInterview #smm #fun #hkg #socialmedia #mopeople #tourism #molife #fanofmo #marketing @mo_hkg 2/3 ________________________________________ Key Statistics Engagement Rate: 1,34% Average Number of Likes: 116 Average Posts per Week: 8 ________________________________________Q: On your last 100 media posted, you have 7 videos. Why? Is it more complicated to tell a story through a video rather than a picture? A: We have been showing more and more videos (once per week) on Instagram, and we are seeing results. People become more engaging and they will tag their friends when they see something that interests them. Moving forward, we will be improving our videotaping skills and try out different styles of short videos to see which ones drive better returns/engagement. ________________________________________Q: What motivated your choice to join Iconosquare? A: We like the fact that it displays content on the mobile app in a desktop/web layout. This makes information-sharing more convenient. It also helps us search for hashtags more easily. We also like the analytics that show which photos we shared are the most popular ones. ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: It is hard to tell, as our number of followers is growing every day, and naturally, the number of likes/comments per post should also increase every day. It also depends on the post. Normally, we would expect more likes and comments from a food-related post than a spa-related post. A month ago, we thought 100 likes per post was great, but now we are aiming for 150 per post on average.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/10/01 02:12:32