Iconosquareのインスタグラム(iconosquare) - 10月1日 00時04分

Read the full interview: http://bit.ly/MANDARIN-HK

________________________________________ #IconosquareInterview #smm #fun #hkg #socialmedia #mopeople #tourism #molife #fanofmo #marketing @mo_hkg 1/3

________________________________________ Key Statistics
Engagement Rate: 1,34%
Average Number of Likes: 116
Average Posts per Week: 8

________________________________________Q: @mo_hkg posted its first Instagram picture on the 30th of May 2012. Why did you choose to join Instagram?

A: One of our guiding principles is that we will strive to understand our clients and guests’ needs by listening to their requirements and responding in a competent, accurate and timely fashion. As a hotel with over 50 years of history, we have always used the latest technology for our guests, and in communicating with our guests. Back in 1963, we were the first hotel in the city to have an in-room telephone in each of our guest rooms. In recent times, we were also the first hotel in Hong Kong to hire a dedicated Social Media Manager to handle everything social and digital.

When more and more travellers choose to use Instagram to express their interests, opinions and enquiries, we have to cater to their needs and use the channel they use. Instagram offers a real-time, mobile and informal way for a two-way communication.

________________________________________Q: How has UGC (User-Generated Content) helped you develop your account? How are you using it?

A: As I have previously mentioned, we repost other Instagrammers’ photos of our hotel, services or products. We also make use of branded hashtags in special campaigns such as #MOinsider, #MOfoodies and #roseMOmentHK to invite guests to share their travel experiences in our city, or dining or spa experiences at our hotel.

What is more, we do ride on UGC to achieve viral reach while we are having campaigns. On Instagram, we can ask participants to repost/regram photos on their own Instagram account. This is no longer allowed on Facebook without paying for advertisements. And by posting from these participants, we gain trust and this makes the campaign much more exposed.

[BIHAKUEN]UVシールド(UVShield)

>> 飲む日焼け止め！「UVシールド」を購入する