スミソニアン博物館のインスタグラム(smithsonian) - 7月15日 04時08分


What do you think Miss Piggy is watching while luxuriating in the pool?

About 40 years ago, this edition of “TV Guide” raised concerns about the impact Pay-TV (such as cable) would have on free television. Cable and video tapes were innovations that gave audiences access to entertainment like never before. For decades, print publications listing television schedules helped viewers tune in on time to favorite shows. VHS tapes allowed viewers to rent or record media on their own schedules. Around the same time, cable increased the content available to viewers, at an extra cost.

As audience behavior changed, unions representing screen actors sought a share of the profits from at-home viewing. In July 1980, the Screen Actors Guild and the American Federation of Television and Radio Artists (known today as the singular union, SAG-AFTRA) went on strike.

Changes in how and what we watch continue today—streaming movies on smart phones, binging all 15 episodes in one weekend, harnessing the power of AI to produce media, and more.

This edition of “TV Guide” is in the collection of our @国立アメリカ歴史博物館.


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