Wall Street Journalのインスタグラム(wsj) - 7月14日 09時00分
Secondhand watch prices are falling, pulling the values of Rolexes and other well-known brands downward and unwinding a rally that brought prices to records during the Covid-19 pandemic.
As of Wednesday, the average price of a watch sold secondhand has fallen by 31% since March 11, 2022, after rising steadily for much of 2021, according to data from WatchCharts, a market research platform. A WatchCharts index that tracks the secondhand prices of 30 Rolex models has slid to the lowest level since 2021, falling 14% year-over-year.
Individuals offloading watches into the market, boosting supply, have driven prices downward, according to WatchCharts CEO Charles Tian.
Tim Stracke, CEO of Chrono24, an e-commerce site dedicated to luxury secondhand watches, says while the site's visits remain level this year, its average sale prices and purchase volume have fallen.
“Many people who think of watches as investments are wanting to liquidate holdings they had,” Tian said.
Demand for pre-owned watches increased in 2020 as people flush with cash during the pandemic started snapping up the luxury items in search of hedges against inflation and alternative sources of appreciation.
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