Iconosquareのインスタグラム(iconosquare) - 2月24日 00時05分
Elmo is so happy to see you! Welcome to Sesame Street, esm’ers!
Discover this brand new episode of esm² featuring the iconic show!
👩🏻💻 Emily had the chance to interact with Aaron Bisman, vice president of the sesame street workshop, in charge of audience development.
@セサミストリート is the longest-running children's program in the USA, was founded in 1968.
This global non-profit has for purpose to help kids to grow smarter, stronger, and kinder.
✅ Audience is everything when it comes to doing a complete marketing plan — even more so when the goal is to communicate on the power of early childhood to change education!
✅ The marketing department is evolving fast for this global non-profit company, but they are not losing sight of what matters most. It’s not only about viewership, it’s about engagement and having a connection with the audience.
✅ Listen to this 45-minute episode of how a kids’ tv show came to be so big on social media, and why it works so well.
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Click on the link to listen to the full episode or search for esm² on your favorite listening platform! 📻 link in story and bio.
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#Sesamestreet #audiencedevelopement #contentmarketing #socialmediastrategy #marketing #socialmediacommunity #esm2 #iconosquare
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2022/2/24