Iconosquareさんのインスタグラム動画 - (IconosquareInstagram)「💥 esm² ep:19 is OUT!! 💥 We approach the subject of "Trust at the heart of successful influencer marketing" With Joël Gaudeul from @hivency ! Hivency was founded 4 years ago in Paris and has an international team of over 100 employees. They offer a unique solution with personalized support and expertise in influencer marketing. 👩🏻‍💻 Emily interviewed @Joelgaudeul on this very interesting topic of influencer marketing nowadays. We learn that the trend is towards micro and nano influencers and that companies are using them more and more to reach their audience 🎯 We summed up the main 2 advantages by working with micro/ nano influencers: - The engagement rate is higher, 5 to 7 times better in terms of conversion 🚀 - They are more niche so the segmentation is more precise to touch your target audience. Learn more about influencer marketing by clicking on the link in story to listen or search for esm² on Spotify, Google Podcasts, Apple Podcasts & Tune In! 📻 #podcast #influencermarketing #influencers #socialmediastrategy #marketing #socialmediacommunity #hivency #esm2 #iconosquare」10月29日 23時17分