Wall Street Journalのインスタグラム(wsj) - 11月15日 00時14分


In July, the South Korean pop group BTS broke the Guinness World Record for staging the biggest virtually attended livestream music performance, which attracted fans from over 100 countries. They miss the real thing, though.⁠⠀
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“That feeling [of being onstage] is really the best thrill I probably get in life. Even if I leave one day, I think I’ll be back for this,” vocalist Jin, 27, tells @wsjmag of being onstage in front of @BTS’s devoted fans, officially dubbed ARMY. ⁠⠀
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In part thanks to the ardor of the ARMY—which one count estimates as high as 48 million, based on online commentary by unique authors—the band is often called “the Beatles of the 21st century.” ⁠⠀
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BTS’s impact has extended beyond music. In June, the band donated $1 million to Black Lives Matter, a sum that was matched by fans across the world in just over a day. In October, their management company, Big Hit Entertainment Co., went public on the South Korean stock exchange. The company raised about $840 million through its IPO with a valuation of about $4 billion, which leapt to $7.6 billion by the end of trading on the first day, before sliding over the next few days to $5.9 billion.⁠⠀
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⁠At the link in our bio, see how the group exploded the familiar boy band recipe, taking the concept of fandom into new territory and developing K-pop into a global force.⁠⠀
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📷: @hongjanghyun for @wsjmag. Styling by Nu Kim, Kim Ga Run, and Lee Ha Jeong


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