Hot Wheelsさんのインスタグラム写真 - (Hot WheelsInstagram)「Art is key. As much as we love the models packaged inside, something has to attract shoppers attention and bring them to the pegs. That is why Hot Wheels has always emphasized killer cool packaging. It has come along way the last few years, as Hot Wheels has developed ways to create specific card art for each model.⁣⁣ ⁣⁣ This style is taken to new heights by Hot Wheels Art Director Julian Koiles and his team of illustrators for Car Culture, Hot Wheels’ Signature Premium line. Each mix has its own theme, and Julian digs deep to not only select a setting, but an art style that fits. Sometimes the art replicates a photograph, other times a painting, and it goes from there. For Door slammers, featured here, Julian created an entire racing scene and cut it up for the individual card art. Put the cards together and the whole scene emerges.⁣⁣ ⁣⁣ Each release’s card art is developed from scratch by Julian and his team, and has become collectible in and of itself. It is typical for collectors to buy two of each set, one to keep intact and another to rip open.⁣⁣ ⁣⁣ Obviously these are not created overnight. Let’s have a look at the steps taken to create Car Culture art, using Door slammers as an example.」8月20日 2時00分