Vanity Fairのインスタグラム(vanityfair) - 7月21日 23時52分
As some of TikTok's biggest stars will tell you, finding your niche in the platform's sea of content is key. "On TikTok, memes don’t just self-replicate—they mutate," writes @carina_chocano. "When a challenge goes viral and even celebrities join in, putting your own stamp on the thing that everyone else is doing can be an oddly conformist path to fame. This exponential replication and amplification is at the core of TikTok’s magic." At the link in bio, V.F. examines the rise of the latest social media giant—and speaks to some of the app's most popular creators.
Story by @carina_chocano
Photographed by @tierneygearon
Styled by @yashuasimmons
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