Vogue Runwayのインスタグラム(voguerunway) - 6月6日 05時20分


As protests continue in all 50 states, several marches have been followed by high-profile incidents of looting with luxury brands as targets. It should be noted that looters and protestors are rarely the same people. Nevertheless, while the costs associated with property damage and lost merchandise are undeniable, the impact of these losses pales when compared to the realities of racially driven violence in America. Since 2019, 1,099 people have lost their lives at the hands of police, with Black people representing 24% of those killed. The percentage is staggering when you consider that Black people only make up 13% of the total population.⁣⁣

Just as our shared experience of the coronavirus pandemic caused many to rethink our relationship to the products we purchase, the epidemic of police brutality and racism will alter the way we consume. The anger surrounding these issues has led a small minority to ransack stores in acts of desperation and rage, but these are temporary problems. The real danger will come when consumers undertake a mass reassessment of the brands they support and invest in. When the dust settles, who will people side with: the companies that were vocal in their support, or the ones who were complicit through silence? Tap the link in our bio to read more. Written by @okjanelle


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