スージー・ロウさんのインスタグラム写真 - (スージー・ロウInstagram)「I think this @andreajiapeili AW20 film “Silver Woman: Solo” might be the first of its kind to react to our unprecedented Covid-19 social isolating times It was released today as part of yet more virtual fashion weeking in Shanghai from the @xcommons.official showroom collective, presented as a virtual interactive space housing three designers @xu_zhi_ @andreajiapeili @rodericwong I did extensive Stories on the @shanghai_fashionweek Cloud fashion week tie-up with TMall streamed a week ago, and this is probably the more creative and visually stimulating counterpart - I watched it all eagerly to try and look for ways designer communities in London and beyond can survive what is an incredibly difficult economic period. Minuscule charity funds are a temporary solution to cashflow but as we’re now looking at a lockdown that will extend into summer, what about sustaining creative output and marrying that with commerce? Bigger brands will weather this with their financial cushions but smaller ones, even ones that we think of as established, might not - Even as restrictions are being eased, physical fashion shows, shoots and normal operations of fashion designers and retailers will still be deemed non-essential for the foreseeable months and as the menswear shows are approaching as well as womenswear pre-collections (that’s if there is indeed a collection to present given the constraints on production) we need to think about alternative ways of presenting designers’ visions - ...to sustain momentum, to inspire during difficult times and to at least try to ensure that some semblance of business will exist when this is all over - VR, remotely created at-home shoots, lo-fi Instagram Live streams, superimposed everything, integration of more direct to consumer pathways, cross field partnering with tech companies I don’t have the exact answers but there’s for sure a myriad of existing solutions and platforms to venture into what are unchartered waters for fashion - Link in bio to the XCommons presentation (better on Chrome than Safari for some reason)」4月15日 17時11分