Vogue Runwayのインスタグラム(voguerunway) - 3月27日 23時28分


@H&M’s latest Conscious Exclusive collection will introduce three materials the brand is using for the first time: Piñatex, a leather alternative made from the cellulose fiber of pineapple leaves (which become waste after the fruit is harvested); Orange Fiber, a silklike fabric made from the peels of oranges at the end of the juice production cycle; and BLOOM Foam, a high-performance foam made from algae biomass, which “cleans the environment and reduces the risk of algal blooms while reducing our dependence on fossil fuels,” according to the company’s website. And, the brand isn't stopping there. Ann-Sofie Johansson, H&M’s creative advisor, explains that H&M has set a goal to use all sustainable sources for materials by 2030. Tap the link in our bio for more details


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