Vogue Italiaのインスタグラム(vogueitalia) - 1月21日 23時56分

An interview with #MarcoBizzarri - President and CEO of @グッチ - by @christianrocca ?✨
Since January 2015 Marco Bizzarri has acted as President and CEO of #Gucci - a time during which the house’s fortunes have been transformed. Under his management, Gucci’s turnover has more than doubled. More significantly for the wider fashion world, the aesthetic and attitude emanated by Gucci via his previously-little known choice for creative director @alessandro_michele has had a huge impact. The apparently instinctive knack for creating a hitherto unthought-of harmony out of widely disparate influences - from high culture to low - as well as an instinct not only to reference but to generously credit those references help tilt the wider perception of what is cool to love about a luxury brand today. Bizzarri, then, has made Gucci a happy place. Here’s how. ?
Q: ‘Has Gucci changed the concept of masculine elegance?’
A: ‘Yes, radically. Alessandro was a forerunner. I remember the styling in magazines before and after Alessandro. Now you just have to look at any fashion shows: this is clearly a sign of the change in elegance, but also a sign of the lack of ideas of other brands. This trend inevitably adheres to a certain aesthetic: ours. When it’s not present in the DNA of a brand, there’s the risk of not appearing authentic and it ends up strengthening our brand. When I see someone who copies the things we do, in reality I’m at ease because it means they didn’t have any original ideas. The only thing I fear is that at some point another disruptive designer like Alessandro might turn up.’ Keep reading the interview with #MarcoBizzarri in our new issue.
Images by @cary.kwok ✨

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