ニューヨーク・タイムズのインスタグラム(nytimes) - 11月24日 01時51分

In a country of around 5 million people, close to half a million play chess regularly online. It’s so popular in Norway that stores struggle to keep chessboards on their shelves. Children even play it with friends, adults play chess-themed drinking games. #Chess is omnipresent, Norwegians say. And, somehow, it has become cool. Why? The so-called Magnus Effect, named after @magnus_carlsen, the 27-year-old Norwegian who has been the world’s top-ranked chess player for the past 8 years. This month in London, Magnus has been locked in tense competition with @fabianocaruana, a 26-year-old American, in a bid to claim a 4th world championship title. While Magnus became a grandmaster at age 13, Norwegians didn’t catch chess fever until @nrk, the government-owned television broadcaster, developed a talk show-style program to air his matches. It was a gamble, and quickly became a hit. @lindabournane took this photo of kids playing chess. Visit the link in our profile to see more.

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