TIME Magazineのインスタグラム(time) - 10月11日 20時31分

Like the Beatles and @ワン・ダイレクション before them, @BTS serves up a mania-inducing mix of heartthrob good looks and earworm choruses, alongside dance moves in the vein of @ニュー・キッズ・オン・ザ・ブロック and @nsync. But the band—whose name stands for Beyond the Scene—is also breaking new ground. Not only is BTS the first Korean act to sell out a U.S. stadium (to say nothing of the records they’ve set across Asia), but they’ve done so without catering to Western audiences. Only one of their members, RM, speaks fluent English, and most of their songs are in Korean. The group is also preternaturally adept at leveraging social media, both to promote their music and connect with their fans. And although BTS has idol elements—the slick aesthetics, the sharp choreography, the fun-loving singles—they also embrace their flaws. “Even if there is a language barrier, once the music starts, people react pretty much the same wherever we go,” says Suga. “It feels like the music really brings us together.” BTS is one of the three TIME International covers showcasing the Next Generation Leaders. Read more on TIME.com. Photograph by @nhuxuanhua for TIME

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