ELLE Magazineのインスタグラム(elleusa) - 10月6日 07時15分


$33 (bikini) + $79 (sunglasses) +$10 (necklace) / 340 likes = 36 cents per like.
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In the age of pics-or-it-didn't-happen travelgrams, people are feeling more pressure to shop for their grids. How an outfit will perform on Instagram is more important than how many times we'll wear it. Whether it's panic-shopping $900 right before a trip to Venice, meticulously planning two weeks of outfits with notecards, or posting a photo in a look only to return it, real women's testimonies prompted us to take a hard look at how social media sharing is shifting retail habits—for better or worse.


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