TIME Magazineのインスタグラム(time) - 8月18日 03時15分

To many in Hollywood, @crazyrichasians might look like a risky bet. It’s the first modern story with an all-Asian cast and an Asian-American lead in 25 years. It’s an earnest romantic comedy in a sea of action and superhero films. It features two leads who are new to movies: @constancewu, an actor most recognizable for her role on @freshofftheboatabc, and @henrygolding, a virtual unknown who last worked as a travel host for the BBC. And it makes use of a script that flips seamlessly from English to Cantonese to Mandarin and back again. But, writes @heykarenho, if you understand the cultural forces that are at play—an underserved audience, the rapidly expanding influence of #Asian culture and the power of the global box office, it doesn’t seem like much of a gamble at all. #CrazyRichAsians is pure escapist fantasy, a Cinderella story about an Asian-American woman meeting her boy­friend’s colorful and, yes, crazy-rich family in Singapore. It also boasts a relatable rom-com heroine, opulent set pieces and witty dialogue. It has already won over critics: the film has a 96% score on #RottenTomatoes. That doesn’t mean getting this movie made was easy. An early prospective producer suggested casting a white woman as the lead. Later, the filmmakers turned down a lucrative deal with @ネットフリックス to make the film with Warner Bros., which guaranteed it a higher-profile release. This mattered, both for fans of @kevinkwanbooks’s best-selling series, which inspired the film, and for Asian audiences the world over who have waited decades to see themselves represented onscreen in all their diversity. #Hollywood has grown increasingly dependent on Asian financiers and global audiences to turn a profit. Crazy Rich Asians has the potential to revive the romantic comedy—a genre that has foundered at the box office recently—for a massive general audience. By representing Asian people so vividly, the film could set a precedent for many more stories like this one to be told. It’s coming at the right moment, writes @heykarenho. After years of work in the game of Hollywood, it's poised to win. Read the full International cover story on TIME.com. Photograph by @jucophoto for TIME

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