Wall Street Journalのインスタグラム(wsj) - 6月6日 07時46分

The jean, a quintessential American fashion item, is getting reimagined by a small group of Japanese brands using old Japanese looms and old-fashioned indigo-dyeing techniques. To the uninitiated, jeans from labels such as @momotarojeans @kapitalglobal and @warehouse.co might look like $25 pairs at Target, but devotees note details like invisible rivets hand-stitched inside the fabric or vintage-looking uneven yarn.⠀
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A typical pair of hand-stitched jeans from Momotaro costs $300, but the price can go as high as $2,000 for a pair in which the fabric is made on a hand-operated shuttle loom that produces less than a yard a day. Momotaro sells its products at a handful of its own shops in Japan as well as small boutiques New York, Chicago, Seattle and Los Angeles.⠀
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Japanese denim has achieved cult status among denim snobs in the U.S., with high-priced pairs selling at the likes of @barneysnyofficial and @neimanmarcus. But even @GAP notes that it "now consistently offers Japanese selvedge within its denim assortment."⠀
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While early Japanese denim brands from the 1960s and '70s were known for reproducing American denim, today's crop is taking a more artisanal tack, touting the kind of craftsmanship that might go into a piece of Japanese lacquer ware or pottery—with a price to match.⠀
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"American tradition made better? Many people have said that to us. We're not thinking about making something American," says Tatsushi Tabuchi, general manager of Momotaro (pictured in the third photo).⠀
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Read more at the link in our bio. ⠀
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?: Shiho Fukada for @wsjphotos

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