ニューヨーク・タイムズのインスタグラム(nytimes) - 10月13日 11時18分

As #podcast makers look to expand their audience — just under a quarter of Americans have listened to a podcast in the past month — they’re turning to a previously untapped demographic: kids. The market is suddenly bustling. This month, the podcast network Panoply introduces a subscription app for kids, Pinna, which offers a digital toy box full of ad-free audio for listeners 4 to 12. And @zgenmedia, a new youth-focused production company, is cooking up a suite of new scripted podcasts for children, including the paranormal mystery show “The Ghost of Jessica Majors.” There’s even an advocacy organization, Kids Listen, which lobbies for more and better content for children. And the first kid podcast stars are on the rise: “The Ghost of Jessica Majors” features @rileighmcdonald, the 13-year-old voice actor who plays the titular character, photographed here by @bryananselm. To help encourage the new listening habit, podcasters are leaning on some light shaming. As Matt Lieber, a co-founder of @gimletmedia, said at a panel on the state of podcasting last year, “The guilt of a parent who puts the television on to pacify their children is one of the most powerful emotional forces in existence.” Visit the link in our profile to read more about podcasts, the new bedtime story.

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