The New Yorkerのインスタグラム(newyorkermag) - 9月22日 23時38分

“What if you could take Sephora and Coachella and smash it into one thing?” Moj Mahdara, the C.E.O. of Beautycon, says of the multicity cosmetics festival. The events are a surreal convergence of cosmetics, “influencers,” and a new generation of customer—where cosmetics are sold with the self-empowering language of Instagram. Click the link in our bio to see photos from Beautycon L.A., which drew some 20,000 attendees this year. Photograph by @evaoleary for TNY.

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