ノーブル・イグウェのインスタグラム(noble_igwe) - 6月30日 04時08分

HE FOUND HIS MAGIC
NAME :OHIMAI ATAFO @maiatafo
MAGIC:FASHION
I grew up in a very large family of 6 brothers and 2 sisters, we were 9 in number, so literally the hustle started from home right next to charity.
I always love fashion and clothes even though I thought I would be the African Michael Jackson but I guess we will have to save that for another life.
During my secondary school days in both Federal Government College Ido-Ani and Edo State University Secondary School Ekpoma) I was always the dancing,drama society and of course the fashion dude.
During my years at Edo State University, Ekpoma this continued but no one not even me knew the path I would follow. I wanted to study Engineering but ended up in Agricultural Economics, while I excelled in studies graduating with a second-class upper, when I felt the need I was in Onitsha market looking for fashion deals, trying to cut that Levis 501 or Lorna Acid wash jeans and Chicago Bulls face cap of a few hundred naira less. I didn’t know these trills will end up being part of my life business.
Right after my first degree I left Nigeria for the UK,bagged a Postgraduate degree in Information Systems and Technology from City University London. living in London stepped my fashion game up drastically but this was still from just being a fashionista.

On my return to Nigeria,I started my fun corporate life in the marketing department of British American Tobacco, 4 years later I joined Guinness Nigeria Plc. My marketing career taught me all I know now about Advertising, PR, Brand Management& opened my eyes to the entertainment industry.
At Guinness I started my fashion design career out of passion (this I can say was when I found my magic) & 3 years later (2010)I left to chase my dream full time.
Years down the line we are the number one menswear brand on the continent, top bridal brand,participated in fashion shows around the world, won over 20 awards for both personal and fashion brand and the journey hasn’t been easy but has been worth it & this is just a tip of the iceberg,so titanic beware.
Image : @kolaoshalusi
Dir : @nobleigwe
An @axenigeria & @ノーブル・イグウェ collaboration
#findyourmagic #axenigeria

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