AnOther Magazineのインスタグラム(anothermagazine) - 6月30日 01時53分

WHO? In 1972, with her doll-like okappa bob and oft-praised “almond eyes”, Sayoko Yamaguchi made her modelling debut in Paris, and so commenced a glittering career. Becoming the first Asian model to grace the Parisian runways, Yamaguchi’s Japanese beauty entranced the industry in the West. ⠀
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WHAT? The supermodel became a muse for Kansai Yamamoto, as well as fellow Japanese designers Kenzo Takada and Issey Miyake, and helped to embody a new wave of European appreciation for the Japanese aesthetic, transforming Asian beauty standards throughout her career. In 1977, Newsweek magazine named her one of the top six models in the world. It was a huge shift in the whitewashed media of the times, and ironic since Yamaguchi never referred to herself as such, preferring the term ‘wearist’ to ‘model’.⠀
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WHY? Last week’s close to Paris Fashion Week Mens was seen in with @ケンゾー’s Spring 2018 Love Letter to Sayoko, featuring an all-Asian model cast who emerged in homage to Kenzo Takada’s muse Yamaguchi, who had paved the way before them. ? is one of Yamaguchi’s campaigns for @資生堂 #WhoWhatWhy

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