資生堂のインスタグラム(shiseido) - 5月24日 18時41分

Taking a look at our archives ? SHISEIDO GREASE SHADOW ? In May 1933, we demonstrated new beauty techniques at the Shiseido Gallery. The presenter, Reiko Komai, was a well known leading campaign personality. After the beauty presentation of speed makeup, light makeup and modern makeup was held, along with new makeup techniques for eye shadow that gave a three-dimensional lift to the face. "Modern Makeup" in issue #9 of Shiseido Graph outlined the effectiveness of evening makeup in providing better contrast, which is not as necessary during the day, to counter the two-dimensional effect of modern electric lighting at the cinema, theatre and at dance parties. The two new products introduced were called Cream Shadow and Grease Shadow. This makeup was more than simply a product, and the oil based Grease Shadow offered a makeup approach with deep contrast for those who needed it, such as stage actors and those in the movies. The colors of Grease Shadow numbers 1 to 10 offered basic color tones for the entire face and the colors from 11 to 17 were used to contrast specific parts of the face. The product list in 1935 offered the opportunity for users to research safe colors for daytime, such as the browns of number 15 and 16, and the more ostentatious colors for the evening of 11 and 17. This was the most modern makeup method for the age. #1933 #SharingOurArchives #BeautyEveryday ? #ShareBeauty with #Shiseido

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