資生堂のインスタグラム(shiseido) - 5月24日 18時41分

Taking a look at our archives ? SHISEIDO CREAM SHADOW ? In May 1933, we demonstrated new beauty techniques at the Shiseido Gallery. The presenter, Reiko Komai, was a well known leading campaign personality. After the beauty presentation of speed makeup, light makeup and modern makeup was held, along with new makeup techniques for eye shadow that gave a three-dimensional lift to the face. "Modern Makeup" in issue #9 of Shiseido Graph outlined the effectiveness of evening makeup in providing better contrast, which is not as necessary during the day, to counter the two-dimensional effect of modern electric lighting at the cinema, theatre and at dance parties. The two new products introduced were called Cream Shadow and Grease Shadow. Cream Shadow (non-oil based) was a mixture of white powder and cream and was appropriate as a light makeup, including skin colors 1 and 2, orange, yellow, rose, green and violet. The first five colors could be chosen as single tones close to the color of skin, or as a mix of a number of colors. Green and violet, the other two colors, were to line the eyes, for the eye lids, to shade both sides of the nose and to express and give three-dimensional life to the face. #1933 #SharingOurArchives #BeautyEveryday ? #ShareBeauty with #Shiseido

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