ニューヨーク・タイムズのインスタグラム(nytimes) - 11月11日 07時27分

The potential market was vast: Less than 10 percent of women in India were using sanitary pads. Instead, they used rags to absorb blood during their menstrual cycles. Pads — sometimes called napkins in India — were just too expensive. Arunachalam Muruganantham saw an opportunity. So he turned his home into a workshop and laboratory and spent 6 years reverse-engineering the making of pads, developing a cheaper alternative. “There is already an automated machine to make pads,” Arunachalam said. “What I did — I reverse-engineered it to simple.” Workers shred cellulose — pictured here — and put it into 3 compartments in a metal frame, where it’s pressed, glued, wrapped, heat-sealed and made ready to pack. Arunachalam’s innovation, which spread across parts of India and elsewhere, has earned him global attention as an agent of social change. The @Magnum Photos photographer @oliviarthur took this photo while on assignment for @nytmag. Visit the link in our profile to see more.

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