The New Yorkerのインスタグラム(newyorkermag) - 9月16日 04時16分

Yvon Chouinard disdains ski areas, professional climbing, and extreme sports as programming and marketing. Yet his company, #Patagonia, made the idea of being outdoors look glamorous. Click the link in our bio to read Nick Paumgarten’s profile of the @patagonia founder. Here, he is pictured in Yosemite, in 1969, with climbing gear he made himself. Photograph by Glen Denny.

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