Iconosquareのインスタグラム(iconosquare) - 5月18日 01時05分

Are you using Instagram all wrong? ?

Have you ever sat back and thought about why you are on Instagram specifically? As a visual content platform, Instagram should not be considered in the same way as Facebook or Twitter for example.

#smm #socialmedia #instagramforbusiness #strategy #instatips

As much as we all love seeing our follower number grow, it is the engagement rate we should all really be looking at. The name we make for our brands is reflected in the number of followers we have, and a user can always tell how popular a brand is by looking at this figure. However, behind the scenes, if the engagement rate is low, the brand might not be actually doing its job properly on Instagram.

After all, it’s all too easy to get a rhythm going and forget why you were really on the platform in the first place... Find out on the blog if there is anything you could do to improve your Instagram strategy: http://bit.ly/ico-wrong or click the link in our bio!

Hope to catch you at our webinar with @TINT later on! (see last week's Instagram post for info if you missed the memo!) ?

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