Hey everyone! ?? This week we had the pleasure of interviewing Tomislav from @croatiafulloflife! This account makes the most of user-generated content to produce a magnificent gallery of photo moments captured in #Croatia. #smm #iconosquareinterview #socialmedia #croatiafulloflife #tourism #travel #instagoals #ugc The account has grown enormously in 4 years and boasts an impressive 78.8k followers today, and an engagement rate of 3.52%. Check out the interview on our blog: http://bit.ly/itw-croatia Q: @croatiafulloflife posted its first Instagram picture on the 12th December 2012. What were your motivations back then? What made you join Instagram? A: Instagram is a perfect platform to present the natural and cultural beauties of our country to a broader audience. Furthermore, Instagram created a social revolution in promoting food and we couldn’t miss the chance to inform a broader audience about Croatia’s rich food and wine offering (gastronomy and enology). As the platform began to give excellent results from the start, we have decided to create a strategy for better positioning of Croatia on Instagram. Q: How relevant is Instagram for @croatiafulloflife? What benefits has it brought you? A: Instagram is very relevant for us because in the world of marketing and photography, a picture is worth a thousand words so it provides a special channel for us to promote our products, or even present some of the untouched Croatian destinations that our fans weren’t familiar with. Instagram also allows us to provide our brand with more engagement over social platforms and that is also one of its great advantages. Q: What are your main Instagram goals at this point in time? A: Our main goal is to present many more Croatian destinations and to invite our fans to share photos of Croatia using #CroatiaFullOfLife. We also invite our fans to become ‘famous’ on Instagram as each week we share an Instagram Photo of the Week (most liked photo on IG) on all of our Social media. Also, we want to present hidden beaches, destinations, and events to our fans.

iconosquareさん(@iconosquare)が投稿した動画 - 2016/05/11 00:02:24