ニューヨーク・タイムズのインスタグラム(nytimes) - 4月27日 12時41分

It’s time to toss whatever you thought you knew about @jimmybuffett’s lazy, hazy @margaritaville out the window. The singer’s company, with its themed restaurants featuring erupting volcanoes and boat-shaped booths, started as a tropical cousin to @officialtgifridays. Through trial and error, it has expanded to include offerings in lodging, alcohol, licensing and media. Now, as @margaritaville pursues growth for the first time overseas, where @jimmybuffett has a much softer fan base, the company is trying to recast itself as a broad, aspirational brand — the Ralph Lauren of leisurely escape, if you will. Forget the ville. This is a Margarita World. @scottymacphoto took this photo of beachgoers relaxing near @margaritaville_hollywood_beach while on assignment in Florida.

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